Guide to intellectual property what it is how to protect it how to exploit it stephen johnson intellectual propertyindd 3 24 04 2015 1014. Get this from a library guide to intellectual property what it is how to protect it how to exploit it stephen johnson intellectual property lawyer intellectual property ip is often a companys single most valuable asset and yet ip is hard to value widely misunderstood and frequently under exploited ip accounts for an estimated 5trn of gdp . What it is how to protect it how to exploit it by stephen johnson look inside intellectual property ip is worth an estimated 5trn in the us alone it covers patents trademarks domain names copyrights trade secrets and know how the ip of a big brand can be worth tens of billions of dollars and yet ip is hard to value accountants . Stanford libraries official online search tool for books media journals databases government documents and more guide to intellectual property what it is how to protect it how to exploit it in searchworks catalog. Guide to intellectual property what it is how to protect it how to exploit it economist books free download ebook guide to intellectual property what it is how to protect it how to exploit it economist books at here